Privacy Policy

Effective Date: July 17, 2026

Rhino Ventures LLC, doing business as ForeverLawn West Michigan (“ForeverLawn West Michigan,” “we,” “us,” or “our”), respects your privacy and is committed to protecting the personal information you provide through our website, communications, and services.

This Privacy Policy explains what information we collect, how we use it, when we may share it, and the choices available to you.

This policy applies to the website located at foreverlawnwestmi.com, including its contact forms, quote-request forms, digital communications, text messaging program, and related services.

1. Information We Collect

We may collect information that you voluntarily provide to us, including:

Your name
Email address
Telephone or mobile number
Mailing address or project location
Information about your property or proposed project
Messages, questions, and other information submitted through website forms
Appointment, estimate, installation, and customer-service information
Text-message content and communication history
SMS consent and opt-in records
Employment application information, when applicable
Any other information you choose to provide

We may also automatically collect certain technical information when you visit our website, including:

Internet Protocol address
Browser type
Device type
Operating system
Pages viewed
Referring website
Date and time of visits
General geographic location
Interactions with the website

2. How We Use Your Information

We may use your information to:

Respond to inquiries and quote requests
Schedule consultations, measurements, appointments, or installations
Communicate about estimates, projects, products, and services
Provide customer service and project updates
Process requests or transactions
Send administrative or operational communications
Send text messages when you have consented to receive them
Send marketing communications where permitted by law and separately authorized
Operate, maintain, and improve our website
Measure website traffic and advertising performance
Maintain consent, opt-out, and communication records
Detect fraud, misuse, or security concerns
Comply with applicable legal and regulatory requirements

3. Cookies and Similar Technologies

Our website may use cookies, pixels, analytics tools, and similar technologies to operate the website, remember preferences, understand how visitors use the website, and evaluate marketing or advertising performance.

Cookies may collect information such as browser type, device information, pages visited, time spent on the website, referring pages, and general location information.

You may adjust your browser settings to refuse or delete cookies. Some website features may not function properly if cookies are disabled.

4. Analytics and Advertising

We may use third-party analytics and advertising services, including services provided by companies such as Google, Meta, or similar platforms.

These providers may use cookies, pixels, or similar technologies to collect information about website activity and help us:

Understand website usage
Measure advertising performance
Improve marketing campaigns
Deliver or measure relevant advertising

These third parties process information according to their own privacy policies.

5. Contact Forms and Quote Requests

When you submit a contact form, request an estimate, call us, email us, or otherwise communicate with us, we may retain the information you provide to respond, provide services, maintain business records, and follow up regarding your request.

Submitting a form does not automatically enroll you in text messaging. You will only receive text messages through our messaging program when you separately and expressly consent by selecting the optional SMS consent checkbox or otherwise providing valid consent.

The SMS consent checkbox is optional and is not selected by default. Consent to receive text messages is not a condition of purchasing products or services.

6. Text Messaging and Mobile Information

When you provide your mobile telephone number and consent to receive text messages, ForeverLawn West Michigan may send messages relating to:

Estimate and consultation requests
Appointment scheduling and reminders
Project and installation updates
Customer-service communications
Follow-up communications
Related service communications
Promotional or marketing messages, only when separately authorized

Message frequency varies. Message and data rates may apply.

You may opt out of text messages at any time by replying STOP. After opting out, you may receive one final confirmation message. For assistance, reply HELP, call us at 616-258-6450, or email contact@wmi.foreverlawn.com.

Consent to receive text messages is not a condition of purchasing products or services.

We do not sell, rent, or share mobile telephone numbers, SMS consent information, or text-message opt-in data with third parties or affiliates for their own marketing or promotional purposes.

Mobile information may be shared with vendors and service providers only when necessary to operate and support our messaging program, deliver messages, provide customer service, maintain records, prevent fraud, or comply with applicable law.

Text-messaging originator opt-in data and consent will not be shared with unrelated third parties for marketing purposes.

7. SMS Terms and Conditions

By opting in to receive text messages from ForeverLawn West Michigan, you consent to receive messages regarding estimates, appointments, project updates, customer service, follow-up communications, and related services.

Message frequency varies. Message and data rates may apply. Your wireless carrier’s message and data rates may also apply.

Consent to receive text messages is not a condition of purchasing products or services.

You may opt out at any time by replying STOP. You may also use another recognized opt-out request, such as CANCEL, END, QUIT, or UNSUBSCRIBE. After opting out, you may receive one final message confirming that your request has been processed.

For assistance, reply HELP, call 616-258-6450, or email contact@wmi.foreverlawn.com.

Wireless carriers are not responsible for delayed or undelivered messages. Message delivery is subject to effective transmission by your wireless service provider and may not be available in all areas or on all devices.

Dialpad recommends that an A2P privacy policy clearly explain what mobile information is collected, why it is collected, how consent is obtained, and how opt-out requests are handled. It also recommends publicly accessible messaging terms containing frequency, rates, STOP, and HELP information.

8. How We Share Information

We may share personal information with vendors, contractors, and service providers that assist us with:

Website hosting and maintenance
Customer relationship management
Telephone and text-messaging services
Email delivery
Appointment scheduling
Payment processing
Analytics
Advertising
Data storage
Customer support
Business operations

These providers may access information only as reasonably necessary to perform services on our behalf.

We may also disclose information:

When required by law, subpoena, court order, or legal process
To protect our rights, property, customers, employees, or the public
To investigate fraud, abuse, or security incidents
In connection with a merger, acquisition, sale, reorganization, or transfer of business assets
With your consent or at your direction

Mobile telephone numbers, SMS consent records, and text-message opt-in data will not be sold or shared with unrelated third parties or affiliates for their own marketing or promotional purposes.

9. ForeverLawn Brand and Independent Dealer Operations

ForeverLawn West Michigan is operated by Rhino Ventures LLC as an authorized ForeverLawn dealer.

Information submitted directly through the ForeverLawn West Michigan website may be collected and managed by Rhino Ventures LLC and its authorized service providers.

In some circumstances, information may also be shared with ForeverLawn, Inc. when reasonably necessary to fulfill a request, coordinate products or services, provide warranty support, respond to an inquiry, or support dealer operations.

ForeverLawn, Inc. maintains a separate privacy policy governing information collected through its corporate website.

10. Data Retention

We retain personal information for as long as reasonably necessary to:

Respond to inquiries
Provide products or services
Maintain customer and project records
Maintain SMS consent and opt-out records
Fulfill contractual obligations
Resolve disputes
Enforce agreements
Meet legal, accounting, tax, insurance, and regulatory requirements

Retention periods may vary depending on the type of information and the purpose for which it was collected.

11. Data Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no internet transmission, electronic storage system, text-messaging network, or security measure can be guaranteed to be completely secure.

12. Your Choices

You may:

Unsubscribe from marketing emails by using the unsubscribe link included in the message
Opt out of text messages by replying STOP
Request assistance regarding text messages by replying HELP
Disable cookies through your browser settings
Contact us to request access to, correction of, or deletion of certain personal information

Some information may need to be retained where required for legal, contractual, accounting, warranty, fraud-prevention, regulatory, or legitimate business purposes.

13. Children’s Privacy

Our website and services are intended for adults and are not directed to children under the age of 13.

We do not knowingly collect personal information from children under 13. If we learn that such information has been collected, we will take reasonable steps to delete it.

14. Third-Party Links

Our website may contain links to third-party websites, social media platforms, manufacturer websites, financing providers, or other external services.

We are not responsible for the privacy practices, security, or content of third-party websites. We encourage you to review their privacy policies before providing personal information.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

Changes will be posted on this page with a revised effective date. Your continued use of the website after changes are posted constitutes acknowledgment of the updated policy.

16. Contact Us

For questions about this Privacy Policy, our SMS program, or our privacy practices, contact:

Rhino Ventures LLC
DBA ForeverLawn West Michigan
4555 Alpine Avenue NW, Suite C
Comstock Park, MI 49321

Phone: 616-258-6450
Email: contact@wmi.foreverlawn.com

Owners: Jon and Casey Jenkins